OUGD503 BRIEFING

• 20 credit 
• collaboration with someone not from second year graphic design 
• collaboration of research and ideas which allows us to reach final outcome, not necessarily working tgt int he final outcome 
• work together 
• well developed and effective response 
• 3 week-long collaborative projects (with someone in class)
• dun have to be a consistent collaboration 
• have to work with someone throughout the brief (anyone) 

• is it smth that you want to do? can you see yourself doing in the future? 
• how to make it interesting to you?
• what I want to do? as a leading role 

BRIEFS

Elmwood (coming in next Monday) 

• branding future technologies 

Next Monday 

• collaboration with BA Photography 
• themes and format of fact/ fiction 

D&AD (branding)

• BBC
• nikeplus 
• penguin 
• Connect4climate 
• the Case for Her 
• Hoffmitz Milken 

ISTD (typography)

YCN (rebrand) 

• HMV
• the guardian 
• Camden Town 

Insert here__

SUBMISSION 

• sketchbooks, blogs, notebooks 
• physical outcomes  
• portfolio (digital/ printed)

--> presenting your outcomes 

--> my book (how are you gonna improve it) 

--> screen based design 

--> responses to brief of the week 

--> your main responsive projects 

• written evaluation (500 words) 

LEARNING OUTCOMES 

• research into and understanding of relevant issues and designers 
• lots of research methods (talking to ppl, visiting somewhere, watching smth)
• how you're researching? what's the most appropriate methods of research 
• ambitious, appropriate and interesting responses 
• professionalism 
• understand key problems and consider the implications of the work (analysing the briefs), generate smth that is relevant to your brief 
• understand the project's context, show good time management, self-motivation
• interpersonal skills, make a network, find people to collaborate with 

TASK
BEST KEPT SECRET 

• being left out in flat/ Leeds (cultural difference) 
• sleep paralysed 
• how UK people wash dishes are weird (dip dishes into soap water and wipe soap off with a towel = cleaned) 

HOW DO WE COMMUNICATE THE IDEA?

• colours --> red, blue
• (person being left out) --> purple (flatmates) 
• typesetting 
• photography (a person standing in front of the house with all lights on) 

--> images with background noises (partying noise) 
--> make it really creepy, horrifying = the scary feeling of being left out