404 SUBMISSION BRIEF

For the next Tuesday:

3 x Final outcomes – Printed on A3 (so people can draw on them, suggest improvements)
+ Text
+ Image
+ Text and Image
Design Boards
This will be your last opportunity to get feedback on your Final Outcomes and your Design Boards.
Make sure your Design Boards are saved as a PDF.

404 Submission brief 

• blog studio brief 1
• next tuesday for 404, start with a silent crit (bring 3 final posters bnw A3) (design boards on computers) - last chance for feedback
• with rationale

submission:

• print off final 3 designs 
• acrobat go to poster
• submit the a3 sheets
• design boards
• blogs with sb1
• sketchbooks maybe

design boards:

visual quality n resolution

• in relation in design principles 
• visual literacy
• visual language (type layout grids composition focal point figure n ground)
• comm the message u wanna comm
• correct terminology to refer to design principle 

image only

• unds what the principles are and evaluate your work how they work
• 3rd person documentation 
• what ur idea is, why uve done it, wt u wanna comm, where the ideas come from
• typeface, layout add to the communication visually 
• identify design principles 
• the poster comm this idea ____by using____. 
• how u used in design principles to improve ur design
• add extra bits to comm the message not only the word

text only

• 6-8/6-12 words on one sentence to make it easier to read
• could ignore principles deliberately to make it hard to read

text n image

• what u look at 1st 2nd 3rd how u use design principle to direct the flow of reading --> hierarchy (sequence, how u force readers to read the material)
• FONT SMITH --> typeface anatomy

terminology: word, line, layout

Problem analysis/ definition 

• 3 posters based on the issue
• how images are used to persuade ppl
• how uncomfortable the images are
• present info on biased/ persuade ppl/ subjective 
• purpose of posters, wt r u trying to comm, wt r u trying to drawing ppl's attention to, persuasion 
• invoke sympathy or suspicion in the viewer
• 5 ideas for each posters --> 15 in total

research

practically (range of approaches: text image layout)

• mess with it physically
• scales
• layouts

identified

• design principles
• how u comm

select

• evaluate appropriateness of your choices used

professionalism

• crits ideas

Design Boards --> IMPORTANT!!  WHAT YOU DO IN PORTFOLIO!!

• clean layout
• same layout across all design boards
• grid system
• consistency
• make use of hangline --> top half lower half
• multi column grids
• gutter between columns
• 8pt 9pt body text
• typeface: serif for small text for easier legibility
• stacking line (words come up from the line) 
• i hv used this visual lang to comm this bit of my research
• write abt design principles 

sb2 

rationale:

- what principles you have used in design boards

research:

contextual: 

• design principles used in designs analyse 

conceptual:

• how the image is being used, how they r trying to persuade readers

practical:

• existing poster designs
• link in brief on estudio

initial ideas:

• dun hv to label every single ine
• could be sketches
• describe the most imp ones

development:

• one board for each poster
• explain y its changed 

final outcome:

• one per board
• paste them up n photograph them
• use acrobat 
• why posterised why bitmapped 

evaluation:

• feedback from crits
• be more objective
• this part of the project xxx failed to comm this idea as xxx