CARDS INITAL DEV

I created 3 different variations based on the same idea. I personally like the left one and the middle one. The right one looks like ADIDAS campaigns to me. I will probably save that for later, maybe for the making of GIFs to present the outcome? with the word DARK glitching in different colours?  

I made two versions with the black and white swapped. I then showed the two designs to my friends and asked them to tell me what was the first word they saw when they first looked at the design. They saw DARK first for the left one and You first for the right one. After showing them to friends, the conclusion is that the hierarchy and the colour combination of the left one makes audience focus on the word DARK more. Therefore, I decided to go for the left design, with the word DARK in black. I am thinking of making an animation of the white words collapsing, while the DARK remains still, to further present the idea. 

I created a gradient of blue and pink for the background of the cards. The gradient with no texture was created. I thought that it was too flat and therefore I added some grain onto the gradient to make it less dull and lame. The result on the left would be used as the final background colour of the cards. This is to create a dreamy and peaceful feeling among users when they first look at the cards. The moment when they begin to read the text and the content, they will realise that it is exactly opposite from the soft and bright colours. 

I made some mockups of the deck and the box. For the first attempt, I use black with no gradient for the sides of the box, however, it looked a bit of of place when I put a solid colour next to a gradient. Therefore, I made a gradient of black to oink for the sides fo the box. 

1st attempt

The gradient of the sides could be justified as the dark engulfing the pink. Pink represents the good side of humanity and the black represent the dark side. As for the back of the box, I might add a short description with the blue to pink gradient as bg colour. This can create a big contrast using colours on the packaging and arouse curiosity among audience.  

2nd attempt 

I then further developed the cover design. I made the S hanging on the line to make the design more eye catching. I think this idea will look good if it is made into an animation with the black words collapsing, the DARK staying still in place, and the S hanging on the line when it collapses. I time allows, I will make this animation idea to present the outcome and strengthen the branding of the product.