PASTEL COLOURS
As I would like my visual outcome to contain a big contrast using colours, I decided to look for information of some pastel colours, which is the exact opposite of black and white. I think pastel colours create a sense of peace and safety when we look at them. Research showed that the pastel colours turquoise/ baby blue and pink represent clarity of thought and nurturing. This colour combination can definition portray the idea that I would like to translate. Also, I think it is the best colour combo for play cards, by looking at the emotions that they can provoke. They can drive people together and create a bind between players.
HOWEVER
- What if I make a gradient of baby blue fading into pink?
- Will it increase the sense of tranquility and serenity?
- Will it make the packaging more attractive to customers?
TURQUOISE, BLUE
- to open the lines of communication between the heart and the spoken word
- presents as a friendly and happy color enjoying life.
- turquoise controls and heals the emotions creating emotional balance and stability.
- peace, calm and tranquility
* help to balance off the dark emotions driven by the content*
- compassion, nurturing and love.
- It is the passion and power of red softened with the purity, openness and completeness of white
- intimate, thoughtful and caring
- color inspiring warm and comforting feelings, a sense that everything will be okay.
* help to balance off the dark emotions driven by the content*
COLOUR GRADIENTS
The articles talked about gradient being a design trend nowadays. A few decades back, gradients were a popular way to add color and depth to designs. They’re a way to enhance flat designs (a design update known as flat 2.0), add color overlay to photos and add texture to backgrounds.
What is colour gradient?
Gradients, also known as color transitions, are a gradual blending from one color to another color (or, if you’re in a colorful mood, from one color to another color to another color—gradients aren’t limited to two shades).
What feeling do gradients give off?
The gradient trend is extremely versatile. It can be bold or subtle, the focal point of a design or a background element. And because they mix and blend different shades of color, gradients can create new color combinations that feel different and modern, lending a completely unique feel to designs.
You can use gradients to add depth to an otherwise flat design, create an interesting texture for a background, or breathe new life (and color!) into a photo—the possibilities are endless!
On the other hand, a gradual blending from a color to white or black (and playing with opacity) can mimic distance from or proximity to a light source. Gradients are more faithful to the real world because real life isn’t made of flat colors.
To customers?
It feels more sophisticated and high-end (from backgrounds to texture to overlays)—and less “Saved by the Bell.” These new gradients use bright, luminous colors and interesting color combinations that make them feel fresh and modern.
With the sheer amount of content consumers are exposed to on a daily basis, brands need to find a way to break through the clutter and grab their ideal customer’s attention. Gradients that add interest and color to a design are the perfect way to do just that.
MY THOUGHTS
benifits of using pastel gradient
MY THOUGHTS
benifits of using pastel gradient
- eye catching
- unique branding
- create the sense of tranquility
- add depth to design, less flat (have been one of the biggest problem of my previous designs/ design styles)
I can definitely try adding gradients to my design, to try something out of my comfort zone. As my previous designs all look a bit flat for me, I would really want to try out different ways to further develop my design style and make final outcomes look more interesting.
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