A1 FLAG IDEAS

windows tabs

just a draft of the windows idea. I am thinking of using different brands of drum machines as the files on the desktop. 

simpsons family tree

I hand drawn the family tree. I used significant features of each characters to represent them. The whole idea is hand drawn because lo-fi beats are also known as DIY music, it ties closely with the 'do it yourself' idea that we make it on our own/ hand crafted. 

fabric samples

As lo-fi beats are samples of different beats and tracks, I decided to make a flag with samples of patterns/ fabrics. I then thresholded the design to digitalise it like how lo-fi beats are made digitally. 

dialogues

This is a page of dialogue samples that are used in lo-fi beats music videos. As some movie dialogues or lines will be extracted and used in some beats, I decided to gather all dialogues and lines on one page to visualise the dialogue sampling idea.

TYPOGATEAUX

idea: modular type

For this task, I wasn't there to make the cake together with my groupmates as the day clashed with my flight. Therefore, we created a WhatsApp group to communicate and I tried my best to provide ideas. 

The small cake cubes are movable to form other letters or glyphs.

20181217 WEEKLY BRIEF

Mon

Complete/ print design boards (Bnw A3 for crit tmr) – research, initial ideas, design development

Organize sketchbook

Tue

Look at good examples from last submission

Silent crit: design boards/ sketchbook

Everyone must attend -- last chance to make improvements 

Wed

Cake making

Thurs

10:00 typogateaux 

Blog for 404

XMAS

Choose your book for studio brief2 (penguin competition) – estudio 

7^thJan 

09:30 studio brief2 brief 

Better grades

1.    Attendance, dun miss crit

2.    Get organized, use blogs to reflect on what you have done and plan what you will do tomorrow 

3.    Blog every day

4.    Improve design boards

5.    Improve sketchbook

Sketchbook 

Print out all digital work

Make notes every time you have a crit 

Organize your sketchbookàlayout it as a piece of design work 

Test out your designs on range of stock

Keep the process goingàprint more than one copyàcopy, cut, rearrange, manipulate 

RESEARCH

Contextual research: music packaging, existing examples

Conceptual research: what you’ve found out about your micro genre, what idea you used from

Practical research: look at how other sleeves are produced, how other screen printings worked, production methods 

Analyze the intention and ideas behind your research—link these to your own ideas and work 

Correct terminology: letter, word, line, layout 

Cognitive skills:

Explore individual ideas to creative opportunities, source materials 

Explored at least 5 distinct ideas 

Can break up the format of the A1 flag 

Can make it from objects 

GROUP CRIT

NOTES FROM CRIT
simpsons family tree for flag
use a computer window for the flag
apply distortion to the speech bubbles

Today, we did a quick crit on our refined ideas. Ben suggested to apply distortion effect on the speech bubbles idea. Therefore, I decided to try creating distorted effect with the scanner.

The outcome turned out to be really good that some of the original conversations in the speech bubbles are left undistorted, while part of them are being stretched. This can remain the content pf the conversations while fulfilling the idea of distortion. Later on, I will use the knocking out method from photoshop to create 2 layers - one with only white speech bubbles, one with a black background to prepare for screen printing.

DIGITAL POSITIVES INDUCTION

layer1 (image)

levels

threshold (simplify) 

hue/ saturation > decide/ visualise color

layer2 (shapes)

hue saturation

knock out (dun want colours to overlap)

press layer 2 shape

command+ click 

magic wand select the shape

press later 1 

delete 

x threshold, keep tone n variety of layer1(image) : halftone >for screen printing

replicate diff gradients > dots 

PS

greyscale tiff

ILLUSTRATOR

print 

output

mode: separation 

printer: bnw

image: positive

ink options: black 

• frequency (high:fine dots, low:big dots)

lpi= frequency

CMYK(for print): ink on paper

• C: cyan(blue), M:magenta(red), Y: yellow, K:key(black)

= 4 colors overprinted to print colour

RGB(for screens): light on monitor

SPOT

= one spot ink is used to print a colour

= as a screen print ink

PANTONE

= spot colour reference system

> accurate colours for branding

> cheaper cuz less colours used

> for colours that are not reproducible using cmyk (fluorescent, metallic)

CMYK separations 

PHOTOSHOP

channels palette (right click> large thumbnails) = channel=positive

save cmyk image 

>ILLUSTRATOR 

place

print

PHOTOSHOP

new doc grayscale

new spot channel > name with 'spot'

solidity= transparency 

add colour> tint (black= darkest tint)

can apply knock out > del> white

command backspace> del objects in channel

add image in channel> blue hue

add text 

select letter

add tint

save as psd

> Ai

print> separations

> turn off cmyk

PLANNING

THIS WEEK

Tue: refine 5 initial ideas 

Wed: research page 

Thurs: 

Fri:

NEXT WEEK

Mon: 

Tue:

Wed: 

Thurs:

Fri:

Have research, initial ideas, design development done by next week 

Research: more on cultural background and history 

By the end of this session, I want to have my 5 initial ideas done

After initial ideas àdesign development àrefine and rearrange them, play around with composition and layout 

Tomorrow, get the research page sorted.  

Design development 

for screen printing (outer sleeve) à can print out on paper, evaluate 

for flag  

for inner sleeve 

5 ideas in total > research

rearrange/ using different materials/ in different formats > design development 

A1 as an area 

find an object for your flag (deconstruct?)

design ideas: only type? only image? type + image? : says sth for your genre

design done by next week 

digital printing done after xmas 

TYPOGATEUAX BRIEF

Resembles an existing letterform or glyph

Buy a cake 

Craft it/ bake them

Maximum size of team: 5 

Document the process àblog 

Room 133 at 10am (20/12)

Fill in registration card 

INITIAL IDEAS

colour plalettes:

glitch: green, red

chillwave: blue, purple

new idea: sampling> tear the screenshots of youtube thumbnails and rearrange them to make a collage

1. distorted grids (audible imperfections, distorted tunes, dreamy, glitch)

2. using the sound graphs of the two tracks + screen printing holographic foil method 

track1 on from inner sleeve

 track2 on back outer sleeve

3. glitching rivers of track names (fact: glitchy sounds, 24/7 playing)

Using the titles and the producers of the 2 tracks, I made rivers and divided them into small blocks. I non-stop duplicated the tracks as the chillwave livestreams on Youtube are played 24/7 that there seems to have no end to the video.

As there are significant glitching sounds throughout the two tracks, I then rearranged the rivers and chopped them off to from a glitch. 

I overlaid it with a duplicated layer to strengthen the glitch effect.  

I then decided to print it out and tear the paper into small pieces and put them back together. This idea is provoked by the sampling music of chillwave, that sometimes, tracks are produced by putting together parts of different tracks together. 

4. pixel speech bubbles

5.  collage

6. own beat (can be used on flag)
I made black blocks 

combine 3, 5?

OWN BEAT MIDI ON SLEEVE

Using the beat that i made on my own, I converted them into solid blocks on Illustrator. I spaced the blocks according to the ratio of spacings of the original track.

I then put them on the sleeve. I placed it in the centre which means that some of the blocks will be located at the fold of the front and back cover. As I am planning to screen print foil on the blocks, it is possible that the foil will break or crack at the fold. Therefore, i decided to place the track on the front cover. 

I used purple for the background as it is the most significant colour to be seen in the chill wave Youtube videos. 

WEEKLY BRIEF + WHAT TO DO

Today - Research day 

Tue- design principle, cop

Cop submission next Tuesday 

Thurs- digital inductions + next thurs 

Fri – development 

Bring more cards for printing àexperiments 

 7Janàcoating + printing 

TODAY

1.    Get your digital positives ready for screen printing 

2.    Research design board (stick to the given template) 

3.    Initial ideas design board: 5x initial ideas 

4.    Blog posts 

Research àfind a grid!! Find a number!! Ratio?

Find something specific about a specific person àto make it more objective 

Make sure ALL the elements are justified by your research 

-      Colour

-      Choice of card and paper stock 

-      Your approach to typography 

-      Layout/ grid 

-      Images used and their treatment (collage, painting over, tracing, scanning...)

5x initial ideas– these can be applied to:

7” outer ?(Card) sleeve

7” inner (paper) sleeve

A1 flag

(inserts – stickers, posters, print, etc.)

Research 

-      on micro-genre (political, social)

-      /analysis of design within your micro-genre (find out ideas behind the designs) 

-      On specific record sleeve designs àanalyze and explain the ideas n reasons behind them  

*make it simple on the outer sleeve to make it easier for screen printing 

Outer: cardàscreen print 

Inner: paper àdigital print