Alignment
Left aligned
= easy to read
Justified text
= clean and classic
Centred and right aligned
= difficult to read
Ragged edge
=When the in and outs are too obvious it may distract people from reading the text
Rag
= irregular and uneven margins
Paragraphs
- Indented
- Full line break
Letter spacing:
Leading
Spacing between base lines a successive lines
-leading
Automatic leading
+leading
Tracking
space in between groups of letters
line length
comfortable line length= 40-75 characters, 7-12 words
short line
àtoo ragged
long line
àdifficult to track the next line, decrease legibility
Widows and orphans
Lines or words left hanging or separated from a complete block of text
Rivers
Visual gaps that run through a paragraph of text due to coincidental alignment of spaces
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