OUGD405 SUBMISSION BRIEF

OUGD405: design process

SB1- micro-genre

-      Final crit on Monday 10am (outcome and design boards)

SB2- penguin book cover 

-      Research, Initial ideas, Design development done by this weekend 

-      Refine final outcome next week 

Deadline: thurs 31^stJanuary (1:30-3:00)

Full submission:

-      Blog 405 (upload on estudio)

-      6 design boards

-      Practical work (flag, packaging, book cover design) (book cover: actual size)

-      Sketchbook

Blog:

Act on feedback 

Aim higher grade

Improve your blog 

Design boards:

Right terminology

Improve research (analyze ideas and reasons behind the work) (not only looking at them visually) (don’t only describe it, find some info on it) 

Talk about crits on design boards àfinal outcome page 

Production of outcomes:

Professional standard 

Should be well made, not like mockups and test pieces 

Digital print: overlay them 

DESIGN BOARDS:

Knowledge and understanding (research and analyze)

-      Range of approaches to research, communication 

-      Describe + analyze 

-      Analyze research using the terminology as approach (look for hanglines, grids, columns…)

RATIONALE: SB1

-      Explain your idea

-      Explain how you used visual language to comm your idea

-      Justify design decisions by linking them to your research 

-      Explain how you used design principles 

Images of:

Front cover only (in actual size)

Cognitive skills (conceptual development and idea generation)

INITIAL IDEAS:SB1

-      Analyse intentions and ideas be.hind experiments 

Practical and professional skills

Practical and profession skills (selection resolution and presentation)

Key/ transferable skills