WEEKLY BRIEF + BRIEF2

MON, THURS, FRI: CRITS

Mon: 405

Tue: cop, design principals: 3 posters, design board 

Wed: independent study

Thur: morn: digital positives (indesign next week)

Fri: 405

405 Studio brief2

Try to make things physically 

Enter the competition (march)

Submit it online (pdf, max5mb)

Enter a max of one design in each of the categories 

Visually explore the narrative ideas found in the book 

VISUALISING THE IDEAS

Have an imaginative concept and original interpretation of the brief(read the bk, watch the film)

Strong use of typography 

Research: trends in book design (itsnicethat) (marbergrid)

Research: analyse previous award winner (wt makes it good? How is it distinctive?)

Look at existing book covers of your chosen book àhow urs can be diff to it

-      What is your book about? What are the themes 

-      Visual motifs

-      Visual concepts 

How do you make these motifs and concepts visual?

How do you communicate their meaning?

How do you capture sb’s attention

*Michael oswell, oliver munday, erik carter, raf rennie, marion deuchars, chipkidd

*A smile in mind 

Prompts: àcombine them

Modify Digital formats?

Use only type? 

Use existing objects?

Create a simple diagram? (digital illustration? Diagram?)

Make something 3-D? (printed paper, folded cards) (negative space)

Use collage? (physically, digitally)

*less is more* àonly one idea on one cover

PDF

300dpi

CMYK

5mm bleed

Trim and crop marks included 

Max file size of 5mb

Only front cover on first page

Full cover spread on second page (front, spine, back) 

Research:

Contextual: existing book cover designs, cover layouts 

Conceptual: research on the book

Practical: design work that you have researched to inspire your own design

Initial ideas: use range of approaches 

IDEA 1: Use people to act out a concept or motif from the book 

RESEARCH: Erwin Wurm ‘One Minute Sculptures’
Gary Card / Jacob Sutton - covers for Franz Kafka books for Penguin 

How do you crop the image, how do you make use of empty spaces to place info 

Task: Create at least 10 x One Minute Book covers
You will be given a list of concepts and motifs from your book 

(taken from an online Study Guide). 

You are to visually interpret these concepts and motifs using only your team members and the objects available to you in the Studio. 

Once you have 10 distinct poses photographed, you need to work digitally to apply your design to the book cover template. You need to add the cover copy to the specified design temple.