Thursday, 17 October 2019

(501) BREIFING & TASK


  • one brief only 
  • 2500 word 
  • any area of GD (specific) 
  • focus on an area that I am interested in
  • exploring 
  • clear understanding of the topic 
  • 20creds
  • be critical and speculate 
  • define your own brief 
  • experimental 
  • making links
  • rationalising research with practical outcome
  • understanding on your research 
  • find my area of interest/ try smith different 
  • start off with a theme? 
AIMS

  • look at an area of GD that I am interested in and do research on it 
  • documenting 
  • analytical, critical, reflective 
  • integrate your research in practical project 

OUTCOMES
  • how do I show the link between the practical work and the essay 
  • understanding and knowledge 
  • problem solving 

SUBMISSION
  1. written outcome (2500 words)
  2. practical outcome (6 design sheets) *linking research and outcome 
  3. blog (documentation, development and research) 

STRUCTURE OF THE ESSAY
  • introduction
  • critical argument (support you argument with text) 
  • collect examples, cases studies 
  • conclusion 
  • harvard bibliography 

17/10/2019: module briefing
4/11/19: establish a brief
06/02/20: tutorials
26/03/20: submission briefing
23/04/20: module submission

INTERESTS
  • typography 
  • advertising 
  • branding 
  • publishing/ editorial 
  • design for screen 
TODAY
1. write 10 words that relate to your GD practice (the way you see your practice) 
  • creativity 
  • research 
  • primary colours/ black 
  • crits 
  • looking at existing designs 
  • building up fundamental skills first, then develop a design style 
  • branding 
2. write 10 things that you are interested in as a human 
  • Hong Kong's activism 
  • geography 
  • fashion and styling 
  • interactions of people 
  • reliance on social media 
  • humanity 
  • films 
  • trends 
  • my future 
  • comfort zones 
  • nature 
  • alcohol 
  • parellel universe 
  • sociology 
  • philosophy 
  • travelling 
3. 10 things you read about/ researched last year in PP, Cop pr Studio 
  • printed publications 
  • how technology is affecting printed publication 
  • co-existing of technology and printed materials 
  • process of publishing printed materials 

STUDY TASK 1 
crits
- sharing ideas 
- knowing how other people think 
- absorbing knowledge from others 
- organising your ideas into a presentation 

creativity 

- every individual thinks differently 
- the more you look at different people's work, the more creative you get 

developing a design style 
- every individual has their own unique style
- a mixture of things that you like 
- sometimes it might be too different that it is not generally accepted by the society 
- needs confidence 
- needs experience and time

humanity 
- selfishness 
- selflessness 
- social media is reflecting the dark side of humanity, how people are insulting each other anonymously, hiding behind fake accounts 

sociology

the study of the development, structure, and functioning of human society, 
the study of social problems.
- interactions of people 
- communications of people 
- bondings between people in a society 

fashion and styling 
- take inspirations from others, try add your own elements in it to make it your own 
- people following trends without thinking if they suit them or not 
- people putting on all different luxury brands and thinking that it is trendy and cool 
- people trying to fit in and are not daring enough to try putting on things that are "different" 

how they link to a graphic design discipline??







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