(SB1) BRIEFING

Tuesday 10:30am 
- summer assignment presentation 

10th Oct 2019 (1-3:30pm)
- bookbinding 

Submission deadline 
29/11/19
13:30- 15:00

SB1: design for print
SB2: design for screen 

--> understanding the production process 
--> produce professional outcomes 

SB1 DESIGN FOR PRINT (30/09- 01/11) 
- produce a bound publication based on the specific place (summer brief)
- identify some themes on the place 
- individual concept for the publication 
- write our own brief on what publication we are gonna make 
- content n context 

BRIEF SHEET --> estudio
- brief title/ working title (can change it later) 
- short description of the publication (was the purpose)
- target audience 
- references (other books)
- positioning (shop, gallery, cafe?)
- price point (free? production costs? profits?) 
- format/ production considerations 

*critical detail!!*
- reflect on research gathered --> potential avenues for your publication 
- translating concepts n ideas --> form n production 
(layouts, ways of seeing texts, thickness, experience of the readers )
PRODUCTION METHODS RELATE TO THE CONCEPT!! 

- pick out key themes, ideas form the description of the place
- context (how you photograph your book) , how you communicate 
A BOOK IS A PHYSICAL EXPERIENCE = MAKE AN EXPERIENCE FOR SB
- make bespoke book!!
- not just guide books!! 
- explore a range on print production techniques and processes
--> make it more individual to your brief 

DO:
- ongoing research --> look for inspirations and visit book shops 
- pull ideas from different books that are not related to your theme 
- consider ambition vs practically (make it simple, done to a high standard)
- experiments, developments, prototypes 
- type layouts 
- rephotograph? scan some other materials? (how you present the content?)

considerations:
- stock
- production methods 
- commercial considerations (eg. if it is mass produced, I'd use this production method) 

SUBMISSION:
- blog OUGD504 (SB1)
- design boards (PDF version)
- final publication (physically) 
- evaluation (500 words, uploaded to blog)
- all print outs, prototypes (if they help show your process) 

first attempt never will be your final product

ref:
- slanted magazine (graphic design magazine that focus on a particular place) 
- village 
- irma boom
- catalogue press 

- Village Books (Leeds) Visual Editions
- Irma Boom
- Catalog Press
- Lost in Suburbia Magma
- Good Press Revue Faire

aim:
- make informed decisions
- develop appropriate strategies (why did u use this research...?)
- make work that looks professional 
- challenge the boundaries of what is acheivable

THIS WEEK:
- develop a concept (development of that concept)
- complete the brief form by Friday  
- gather more research 
- think about additional content 
- Emphasis is on considered, professional production and design, the content is not assessed 

FRIDAY:
- bring in a book 
- completed brief sheet 

NEXT MONDAY:
- production