Studio Practice: October 2018

30/10/2018

9:30 intro – groups of 3

9:45 Kerndown

10:15 ligature / blog

11:15 blog/ OUGD403 St Bf 1 Design Boards

Space between letters

àaffect how you read

àMake letters stands out

Kerning (spacing between individual characters to achieve visually pleasing result)

àchange personality

àsometimes overhang

àwhat message you wanna deliver with the kerning

àsignifying

e.g. CEREAL (magazine) àsophisticated

e.g. 032c àstretch the type

1^stTASK

use kerning to create the image of a fictional brand àpersonality

PEOCA

Lifestyle magazine

àspaced out

àClean

àMinimal

Condom company

àplayful

àfun

Budget market

àbudget going up and down

ànot stable but mainly going down

High end jewelries

àcondensed

àlike a chain àjewelries

Insurance company

àboring

LIGATURES (connected letters) (turn two separate glyphs into a new one)

2^ndTASK

New ligature for a contemporary, acronym, phase or term

àformal? informal?

àsignificance? Seriousness?

àexplanation? Question?

àthink about what the phrase does

STFU

For the task, we formed groups of three and experimented on how to change the forms of a term to create a new ligature. We randomly came up with the term STFU. We all thought that the term is usually used with a strong expression. Therefore, we used upper case for the ligature.

We then thought of when and how do we use STFU. We realized that STFU are often used irony. We didn’t really mean it when we typed STFU. Its more of like joking around. We then looked up the meaning of irony and it means:the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect. Therefore, we used an opposite approach. We tried to write STFU in an elegant way by using cursive. We also tried to flip words around to create that irony and opposite meaning of when you use STFU.

We then realised that we can only use the fonts that was given in the powerpoint. Therefore, we gave up the idea of making it elegant as there was no cursive options.


	We then focused on making a ligature which is something logo-like to me. Therefore we tried to combine S, T, F and U into a logo typeface to create our ligature. At last we came up with one that really looks like the @ sign with an S wrapping around TFU.

We used Bodini for the final outcome as we all agreed that it gives people the strongest feeling. It also has bold serifs which matches with the use of STFU. By looking in detail, you can see that the there are the three letters TFU hidden inside the ligature we created.

Resource: Experimental jetset (whitney)

àmodify what you’ve got

Think how it can adapt and still can be seen

Same font but different colour tones

Put the logotype around

How can the text fit in the logo type

Who is your audience?

Same materials àmake it unconventional

Use things learnt in 404 align them in your studio work

Always blog 404 in class

403 àtypeface must be bnw

WEEKLY BRIEF

MONDAY: RESEARCH, INITIAL IDEAS

WEDNESDAY, THURSDAY: WORK ON INITIAL IDEAS

FRIDAY: CRIT

DESIGN BOARDS – STUDIO BRIEF 2

TYPE SPECIMEN/ KIT – FINALISED/ IMPROVED

STUDIO BRIEF 2 – RESEARCH AND INITIAL IDEAS

STUDIO BRIEF 2 – START DESIGN BOARDS

- Research on people

- Experimentsàmust be informed by RESEARCH (e.g. done this because of I relate to…)

AIMS: *bespoke, just for them)

- Typefaceàpro/ creative working in any field

- Wider range of contexts (outline, posters…)

- History…ßresearch

*LOGOTYPE*

- X public would first think of

àsubtle, less obvious

- Every visual rule àjustify by research

- MUST RELATE!!

A-Z, upper/ lower case, only 1 height

Rationaleàpurpose

Existing typeface àpersonality, tone if voice

Make a grid from research?

Reference: BEHANCE àBRITISH FILM INSTITUTE

FASHION

PAQ (Danny, Shaq, Elias and Dexter)

- The online series presented by four twentysomething friends that sees them test out the latest hyped trends has been pulling in large audiences – and getting the attention of big brands

- One video up every week

- Talking about fashion and doing fashion challenges

MUSIC

88rising

Joji? Higher brothers? Or 88rising (broader)

On the floor of Miyashiro’s office is a neon 88rising logo, which features the number 88 and the Chinese characters for “rising.”

àChinese, eighty-eight means “double happiness.”

àAmerican mass media company (founded by Sean Miyashiro and Jaeson Ma)

hugely successful YouTube comedian; Keith Ape, a Korean rapper known for his rowdy, shrill style; the Higher Brothers, a streetwear-obsessed rap group from China who named themselves for the Chinese electronics giant Haier; and Brian Imanuel, an Indonesian rapper known as Rich Chigga.

- musical platform and label primarily for Asian artists

- Build a global brand

- Create pop-culture crossovers

- Combining Asian culture n hip-hop

- "hybrid management, record label, video production and marketing company"

- HeadquarteràNYC

- Offices àLA, Shanghai àstay up to date with current trend

- Combining elements of Asian and Western cultureàHelping promote n unite Asian with American hip-hop àbuilding in bridge between two vastly different world (western and Asian entertainment)

- Higher brothers àChinese rappers group

- Most influencing song Keith ape àIT G MA

- RICH BRIAN àFilipino

- Make contact with internet singers

- Artsy vibe in every music video

- Trying to represent all immigrants (not only Asian immigrants)

- Making Asian hip-hop to rise

- Sort of representing Asian hip-hop

- Head in the clouds à featured mostly everyone from 88risinG

1. Rich Chigga àFilipino

Chinese àcalling himself rich CHIGGA àracist?

Growing popularity after signing with 88rising (DAT STICK)

RICH CHIGGA àRICH BRIAN

2. joji àJapanese-Australia

Used to make funny videos on youtube

Wearing costumes, danced àHARLEM SHAKE

Understands demographics n market’s needs and taste (what ppl wanna c n hear)

àBoth signed to 88rising

VISUAL TRANSLATION
- culture?

- risingàmotion àspeed

- 88 grids

SHOULD DO AN INDIVIDUAL INTEAD OF A GROUP OF PEOPLE!!!

JOJI (GEORGE MILLER, PINK GUY)

- Surrealism

- Dreamy

- Personality

à impatient

à antisocial

- Harlem Shake dance (playful)

- Comedian

- Lofi

- "down tempo, melancholic themes and soulful vocals"

- Distorted grid

- Sound waves of his songs?

- Water and smoke always appear in his music videos

create grids using water and smoke? make it dreamy? distorted?

by David Hockney

Fun, dreamy typeface

Make idea visible

10 key words

Choose one

1. Dreamy

2. Water

3. Playful

4. Twisted

5. Distorted

6. Electronic

7. Smoke

8. Blood

create a mix of his music style and his personality

THE FIVE CHARACTERISTICS

multiple voices in his music

—> layering own voice on top

—> creates echo effect

=make shadows

2. slightly flattens pitch when he sings

—> organic, raw

=brush font

3. music videos

—> smoke, blood, water

—> dreamy

=distorted, blurred

4. playful, fun personality

= up and down, tilted

5. antisocial

—> didn’t collaborate with others

=boxed? outlined? —> feeling of self-isolation

Randomly saw this on Instagram and thought that it'd be cool if I do a similar typeface like this for Joji.

RATIONALE

Joji was once an online comedian. He is now a record producer, singer and song writer. His music has been described as trip hop and lo-fi that blends elements of trap, folk, electronic, and R&B.

PERSONALITY:

I focused on his personality and the style of his music to create a typeface for him. Joji’s playful personality attracts me. Joji is a playful and fun person. He created the Herlame Shake which was so popular in the internet few years ago. The way of him posting funny youtube videos to entertain people inspired me to create a playful typeface which each letters are not going to be parallel with each other. I want them to be up and down or maybe tilted.

On the other hand, Joji described himself as antisocial. He sort of self isolates himself when it comes to collaborating with people in producing music. This extreme personality of being both extroverted and introverted is very interesting. To visualise his introverted personality, I decided to add boxed or maybe outline the typeface in a significant colour to reflect his self isolating personality.

STYLE OF MUSIC:

I realised that in Joji’s music, he likes to manipulate his voice to create an echo-effect. He layers his voice on top of each to create the echo-effect. This inspired me to create shadows or maybe manipulate the typeface to create a shadow-effect which is the visual form of the echos.

On top of that, I realised that the elements water, blood and smoke always appear in Joji’s music videos. The videos always appear to be dreamy and surreal to me. This style of music inspired me to create a distorted, blurred or maybe a curvy and floaty typeface.

Also, Joji’s voice when he is singing always has a slightly flattened pitch. This makes his songs organic and gives people a raw feeling. The way how he presented his voice purely and naturally, i decided to use a brush or handwritten font to express the raw aesthetic.

got inspirations from googling distorted tv screens:

Then I started to create the typeface by applying the idea of distortion of letters. They didn't turn out the way i wanted them to be as my Illustrator skill is limited.

TYPEFACE

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