404 LIGATURE

30/10/2018

9:30 intro – groups of 3

9:45 Kerndown

10:15 ligature / blog

11:15 blog/ OUGD403 St Bf 1 Design Boards 

Space between letters 

àaffect how you read

àMake letters stands out 

Kerning (spacing between individual characters to achieve visually pleasing result) 

àchange personality 

àsometimes overhang 

àwhat message you wanna deliver with the kerning 

àsignifying 

e.g. CEREAL (magazine) àsophisticated

e.g. 032c àstretch the type 

1^stTASK

use kerning to create the image of a fictional brand àpersonality 

PEOCA

Lifestyle magazine

àspaced out

àClean

àMinimal

Condom company

àplayful

àfun

Budget market

àbudget going up and down

ànot stable but mainly going down 

High end jewelries

àcondensed 

àlike a chain àjewelries

Insurance company 

àboring

LIGATURES (connected letters) (turn two separate glyphs into a new one)

2^ndTASK

New ligature for a contemporary, acronym, phase or term

àformal? informal? 

àsignificance? Seriousness? 

àexplanation? Question? 

àthink about what the phrase does 

STFU

STFU

STFU

STFU

STFU

S 

For the task, we formed groups of three and experimented on how to change the forms of a term to create a new ligature. We randomly came up with the term STFU. We all thought that the term is usually used with a strong expression. Therefore, we used upper case for the ligature.

We then thought of when and how do we use STFU. We realized that STFU are often used irony. We didn’t really mean it when we typed STFU. Its more of like joking around. We then looked up the meaning of irony and it means:the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect. Therefore, we used an opposite approach. We tried to write STFU in an elegant way by using cursive. We also tried to flip words around to create that irony and opposite meaning of when you use STFU. 

We then realised that we can only use the fonts that was given in the powerpoint. Therefore, we gave up the idea of making it elegant as there was no cursive options.

	We then focused on making a ligature which is something logo-like to me. Therefore we tried to combine S, T, F and U into a logo typeface to create our ligature. At last we came up with one that really looks like the @ sign with an S wrapping around TFU.

We used Bodini for the final outcome as we all agreed that it gives people the strongest feeling. It also has bold serifs which matches with the use of STFU. By looking in detail, you can see that the there are the three letters TFU hidden inside the ligature we created. 

Resource: Experimental jetset (whitney)

àmodify what you’ve got 

Think how it can adapt and still can be seen 

Same font but different colour tones 

Put the logotype around

How can the text fit in the logo type 

Who is your audience? 

Same materials àmake it unconventional 

Use things learnt in 404 align them in your studio work

Always blog 404 in class 

403 àtypeface must be bnw