Studio Practice: STUDIO BRIEF2

WEEKLY BRIEF

MONDAY: RESEARCH, INITIAL IDEAS

WEDNESDAY, THURSDAY: WORK ON INITIAL IDEAS

FRIDAY: CRIT

DESIGN BOARDS – STUDIO BRIEF 2

TYPE SPECIMEN/ KIT – FINALISED/ IMPROVED

STUDIO BRIEF 2 – RESEARCH AND INITIAL IDEAS

STUDIO BRIEF 2 – START DESIGN BOARDS

- Research on people

- Experimentsàmust be informed by RESEARCH (e.g. done this because of I relate to…)

AIMS: *bespoke, just for them)

- Typefaceàpro/ creative working in any field

- Wider range of contexts (outline, posters…)

- History…ßresearch

*LOGOTYPE*

- X public would first think of

àsubtle, less obvious

- Every visual rule àjustify by research

- MUST RELATE!!

A-Z, upper/ lower case, only 1 height

Rationaleàpurpose

Existing typeface àpersonality, tone if voice

Make a grid from research?

Reference: BEHANCE àBRITISH FILM INSTITUTE

FASHION

PAQ (Danny, Shaq, Elias and Dexter)

- The online series presented by four twentysomething friends that sees them test out the latest hyped trends has been pulling in large audiences – and getting the attention of big brands

- One video up every week

- Talking about fashion and doing fashion challenges

MUSIC

88rising

Joji? Higher brothers? Or 88rising (broader)

On the floor of Miyashiro’s office is a neon 88rising logo, which features the number 88 and the Chinese characters for “rising.”

àChinese, eighty-eight means “double happiness.”

àAmerican mass media company (founded by Sean Miyashiro and Jaeson Ma)

hugely successful YouTube comedian; Keith Ape, a Korean rapper known for his rowdy, shrill style; the Higher Brothers, a streetwear-obsessed rap group from China who named themselves for the Chinese electronics giant Haier; and Brian Imanuel, an Indonesian rapper known as Rich Chigga.

- musical platform and label primarily for Asian artists

- Build a global brand

- Create pop-culture crossovers

- Combining Asian culture n hip-hop

- "hybrid management, record label, video production and marketing company"

- HeadquarteràNYC

- Offices àLA, Shanghai àstay up to date with current trend

- Combining elements of Asian and Western cultureàHelping promote n unite Asian with American hip-hop àbuilding in bridge between two vastly different world (western and Asian entertainment)

- Higher brothers àChinese rappers group

- Most influencing song Keith ape àIT G MA

- RICH BRIAN àFilipino

- Make contact with internet singers

- Artsy vibe in every music video

- Trying to represent all immigrants (not only Asian immigrants)

- Making Asian hip-hop to rise

- Sort of representing Asian hip-hop

- Head in the clouds à featured mostly everyone from 88risinG

1. Rich Chigga àFilipino

Chinese àcalling himself rich CHIGGA àracist?

Growing popularity after signing with 88rising (DAT STICK)

RICH CHIGGA àRICH BRIAN

2. joji àJapanese-Australia

Used to make funny videos on youtube

Wearing costumes, danced àHARLEM SHAKE

Understands demographics n market’s needs and taste (what ppl wanna c n hear)

àBoth signed to 88rising

VISUAL TRANSLATION
- culture?

- risingàmotion àspeed

- 88 grids

SHOULD DO AN INDIVIDUAL INTEAD OF A GROUP OF PEOPLE!!!

JOJI (GEORGE MILLER, PINK GUY)

- Surrealism

- Dreamy

- Personality

à impatient

à antisocial

- Harlem Shake dance (playful)

- Comedian

- Lofi

- "down tempo, melancholic themes and soulful vocals"

- Distorted grid

- Sound waves of his songs?

- Water and smoke always appear in his music videos

create grids using water and smoke? make it dreamy? distorted?

by David Hockney

Fun, dreamy typeface

Make idea visible

10 key words

Choose one

1. Dreamy

2. Water

3. Playful

4. Twisted

5. Distorted

6. Electronic

7. Smoke

8. Blood

create a mix of his music style and his personality

THE FIVE CHARACTERISTICS

multiple voices in his music

—> layering own voice on top

—> creates echo effect

=make shadows

2. slightly flattens pitch when he sings

—> organic, raw

=brush font

3. music videos

—> smoke, blood, water

—> dreamy

=distorted, blurred

4. playful, fun personality

= up and down, tilted

5. antisocial

—> didn’t collaborate with others

=boxed? outlined? —> feeling of self-isolation

Randomly saw this on Instagram and thought that it'd be cool if I do a similar typeface like this for Joji.

RATIONALE

Joji was once an online comedian. He is now a record producer, singer and song writer. His music has been described as trip hop and lo-fi that blends elements of trap, folk, electronic, and R&B.

PERSONALITY:

I focused on his personality and the style of his music to create a typeface for him. Joji’s playful personality attracts me. Joji is a playful and fun person. He created the Herlame Shake which was so popular in the internet few years ago. The way of him posting funny youtube videos to entertain people inspired me to create a playful typeface which each letters are not going to be parallel with each other. I want them to be up and down or maybe tilted.

On the other hand, Joji described himself as antisocial. He sort of self isolates himself when it comes to collaborating with people in producing music. This extreme personality of being both extroverted and introverted is very interesting. To visualise his introverted personality, I decided to add boxed or maybe outline the typeface in a significant colour to reflect his self isolating personality.

STYLE OF MUSIC:

I realised that in Joji’s music, he likes to manipulate his voice to create an echo-effect. He layers his voice on top of each to create the echo-effect. This inspired me to create shadows or maybe manipulate the typeface to create a shadow-effect which is the visual form of the echos.

On top of that, I realised that the elements water, blood and smoke always appear in Joji’s music videos. The videos always appear to be dreamy and surreal to me. This style of music inspired me to create a distorted, blurred or maybe a curvy and floaty typeface.

Also, Joji’s voice when he is singing always has a slightly flattened pitch. This makes his songs organic and gives people a raw feeling. The way how he presented his voice purely and naturally, i decided to use a brush or handwritten font to express the raw aesthetic.

got inspirations from googling distorted tv screens:

Then I started to create the typeface by applying the idea of distortion of letters. They didn't turn out the way i wanted them to be as my Illustrator skill is limited.

TYPEFACE

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