RATIONALE
403àstudio brief 1,2
For every module
Present work for all practical work
Min 6 pages
A3
9-10 pt
Simple grid layout
Paper type (something related to the theme)
Do not copy your blog into the board
Formal writing (3rdPOV) more objectively
SHORT RATIONALE
IMAGE OF THE FINAL TYPEFACE AND KIT/TYPE SPECIMEN (add PINS design)
RESEARCH
Source of the initial ideas
Contextual research (designers)àhow your work violate his ideas?
Analyse intentions and ideas behind (not only about how it looks) (why? How? What for?)
correct terminology to describe the anatomy of type
INITIAL IDEAS
5 short paragraphs for the 5 initial ideas
Annotate the 5 ideas
DESIGN DEVELOPMENT (like a story board)
Use columns rows and images
Reasons behind
Your responses to peer review n crits
Analyse how changes improve your design
Correct terminology
FINAL OUTCOME / PRODUCTION
Ideas behind how your typeface is being used (branding? Signage? Way finding? Learning? Game?)
How scale might change presentation (massive? Small?)
Format of the type specimen
Image on how you use the machine
Promotable?
Website àanimation
Social media (gifs)
How it might be used in context, on objects (testing)
EVALUATION
How you stepped out of your comfort zone
How you create something exciting
If you are allowed to do it again, what is important to know?
What rules are important? (consistencyàvital for typeface)
Parts that could be improved –
Sketch out ideas to improve themàsplit up into different pages, one idea one page
TODAY:
Rationale
Design ideas
Design development
Keep things gridded
INDESIGN:
Acrobat àfile àprint àportrait
Single sided better
Simple binding
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