[COLLAB2] FINAL RATIONALE

RATIONALE

A collaboration of 4 art & design students. Two photographers, one illustrator and one graphic designer. 

Nostalgia is the theme of the photoshoot. It is an overwhelming feeling mixed with emptiness and sadness. Being nostalgic means that you are in reminiscence of the past and are longing for the past. The past could be something that is safe and makes you feel secure and comfortable. It could be a person, an event, or simply just a place. 

In order to convey the idea of the nature of memories. The theme white on white is used in the photoshoot. It is to increase the feeling of spaciousness and emphasise on the emptiness that it gives off. In order to keep the pictures minimal, a red rope is the only prop of the photoshoot. It is the physical from of memories and can also be interpreted as blood. 

The expressions of the model are divided into two concepts, a negative one and a positive one. Some of them explains the feeling of emptiness and sadness due to the fact that we cannot travel back time, and the only thing we could do is to keep on think of it and do nothing about it.  Some reflects the happiness and secured feeling when reminiscing our memories, staying in the comfort zone that is built up by past times.

As for the texture of the background, it is grainy and glitchy. It communicates the ideas of memories leaking out when a person is being nostalgic, as well as the nature of memories, constantly fading away. 

A website is made to showcase the final outcome fo the photoshoot. 

It is an online exhibition themed “nostalgia”. When you press on the “click” button, the image is going to refresh and a new image will fade in, like the nature of memories, constantly fading in and fading away. At the top right corner, there is a “memories” button when you click it, you will we brought to a new tab, like small pieces of fragmented memories. There is no “home” button for audience to go back, this is to convey the idea of nostalgia, the feeling of longing for the past, but reality does not allow.