OUGD505 MODULE BRIEFING

• outward facing 

AIMS

• do research (the range*), how you get the message out there 
• respond to the research 
• create a creative outcome 
• the medium **

--> how you communicate with the audience 

--> find the best appropriate way 

• role and responsibility as a graphic designer 

• could be a creative concern 
• an issue that you want to identify (not only social, political issues) 
• find smth that you are interested in and identity problems within 

OUTCOME 

• develop a product 
• conduct range of research 
• consider the media and ways of communicating to audience, how they respond to it, how it works 
• the product should be working and making sense 
• understand and get a message out of your research 
• understand potential limitations (why it would work/ not work) 
• make audience challenge your work
• get audience to interact 
• what could happen in the future? 

PART1

• range of primary and secondary research 
• document in blogs 
• specific concern (an issue) 

--> smth that you are interested in 

--> find an interest within smith 

--> need not to be a social issue 

PART2

• ability to tap into the market potential for socially, politically and ethically- driven design 

PITCHING RESEARCH 

(24/02/20 - next week 5/03 and 6/03) 

--> crit groups 

• primary research on friday