MOODBOARD

WHAT WE DID TODAY
initial ideas:

• old map
• cognitive map
• street view

Our decision:

• went for the cognitive map approach
• developed into puzzles to reflect the connections of the functioning of our brains
• decided on who is doing what

Name:

PUZZLED?

Or CONNECTED

IDEA

developed from the idea of the brain

about connections

making puzzles from the theme

BEN’S SUGGESTIONS

vinyl on the ground and walls

stuff rearranged in diff places

rearranging lines on walls

tracing lego outlines → typeface (Need 3 people working on typefaces)

IMAGERY

• Ben said to have like 3 map designs, treat the image and use that as imagery, or just block of colours with no imagery (this is more inclusive)

Roles

• Concept and Design Rules – Layout, type, colour, organization of work (vinyl, numbers of work etc) - Whole group
• typeface with numbers and Logotype – Charlie and Leon
• Icons, wall vinyls and layout ideas – Monica, Han, Ruby and Zoe
• A3 Poster and image treatment – Monica, Han, Ruby and Zoe
• Instagram treatment and presentation/pitch – Lisa and Holly

Four themes/ areas of Brain

1. The frontal lobe - reasoning, motor skills, higher level cognition, and expressive language

2. The parietal lobe -  processing tactile sensory information such as pressure, touch, and pain

3. The temporal lobe - interpreting sounds and the language we hear

4. The occipital lobe - interpreting visual stimuli and information

Name Ideas - words to do with brains

• Mind
• Cranium
• Motor
• Neurons
• Memory
• Cerebellum
• Thought
• Neuron
• Synapse
• Grey matter
• Connections/links?
• Receptor
• Puzzle
• Order

• Grey Matellow/Red/Blue/Greenter
• Puzzled

Colour

• Yellow/red/green/blue
• Pink/Green/Yellow/Blue
• (50) Shades of Grey
• After image - dull orange?
• After looking at grey, dark green?

Games/Puzzles

• Interaction, participation, socialise - Decision making, challenging
• Trying to make sense or understand something - Brain teaser - Active benefit

Jenga - Balance, concentration, attention

Tetris

Lego - Playful, vibrant colours (engaging), kids target audience

Connect 4

Slide puzzle - Problem solving

Logic

Determination

Patience

Developing psychological factors